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Portfolio 2026, Barcelona

Malena
Jovanovic

Branding, Content & Digital

Branding, marketing, and business model as one job, not three.

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The product exists. The brand is why anyone cares.
A single color or font change can lose you an entire audience. Or find you a new one.
The best brands make you stop and ask: how did someone even think of this.
Anyone can use AI. The difference is knowing how and what good looks like.
Every brand has a story. Most brands just never tell it.

Services& craft

Full-service brand & social. End-to-end thinking, from strategy to the final sticker.

01

Brand Identity Systems

Logo design, guidelines, colour systems, typography and visual asset libraries.

02

Social Media Strategy

Content pillars, feed systems, content calendars and visual direction across all platforms.

03

Campaigns & Launches

Integrated campaigns with compelling visuals, messaging and measurable results.

04

Art Direction

Photo shoots, content direction, bespoke illustration and full visual world-building.

13+
Brand Projects
32
Strategy Pages
70+
Assets Shipped
Avg. Growth

Brand designer and creative strategist based in Barcelona. I work across branding, content, digital and web, from strategy to build. I co-founded 72 Belgrade, the project that decided how I see every brief since: brand, business model, and marketing as one job, not three.

More about me →
I also build
websites.

Strategy, copy, design, and build, one process, no handoffs.

See how it works →

Let's build something
WOW.

Starting a new brand? Re-launching an old one? Need a real social strategy instead of another template? I'd love to hear about it.