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It'sgood to beMalena.

Malena Jovanovic on the subway, Probably overthinking this

And it's good for you to know that you can hire me to help you with Brand Strategy, UX/UI Design, and Marketing

See what I've been making →
Made by me. Overthought by me.No template, no builder. Every page designed and built by me.
Five things I keep coming back to
Pull quote: 48/52

The products are among us. The brands are what everyone cares about.

A change of color or font can lose you an audience. Their meaning can win you a new one.

Good brands make you stop and think. The best ones make you act.

Anyone can use AI. The difference is knowing exactly where you want to arrive.

Every brand has a story. Most just can't tell it in a meaningful way.

What I'm good at too…

Full-service brand & social. End-to-end thinking, from strategy to the final sticker.

  1. 01

    Brand Identity Systems

    Logo design, guidelines, colour systems, typography and visual asset libraries.

  2. 02

    Social Media Strategy

    Content pillars, feed systems, content calendars and visual direction across all platforms.

  3. 03

    Campaigns & Launches

    Integrated campaigns with compelling visuals, messaging and measurable results.

  4. 04

    Art Direction

    Photo shoots, content direction, bespoke illustration and full visual world-building.

Selected work
See it all →
You are in good hands

Brand and creative strategist based in Barcelona. I work across branding, content, digital and web, from strategy to build. I co-founded 72 Belgrade, the project that decided how I see every brief since: brand, business model, and marketing as one job, not three.

Headline: 120/100
Imagine your website
as a window into
your world.

Strategy, copy, design, and build, one process, no handoffs.

See how it works →

Let's make something
WOW.

Starting a new brand? Re-launching an old one? Need a real social strategy instead of another template? I'd love to hear about it.